Last year, I came across a great little model of behavioural change that features 7 steps. I’m not sure of the source any more than what I have here – would appreciate it if anyone can enlighten me. I like it due to its simplicity and that it starts with knowledge – this means of course that it misses the precontemplation stage of behaviour change, ie the original state.
It clearly shows the social role that others play in encouraging, stimulating, facilitating and reinforcing behavioural change. While the model is simple, actually changing behaviours is not! It also shows how many government programs aimed at encouraging behaviour change fail as they may concentrate on the front-end (educating or skilling up) but don’t follow through with aspects of social encouragement at the community level.
The model can be reversed to identify areas where behavioural change fails. 
Each of these stages needs to be overcome as it could block the embedding of behaviour change in individuals, workgroups, organisations and societies.
MORE : Some other people have blogged on these models include Jack Vinson at Knowledge Jolt and Lauchlan McKinnon who has a great blog on creativity and innovation in organisations. Lauchlan sources the above diagram to Les Robinson of Social Change Media – thanks Lauchlan.
May 6, 2007 at 10:22 pm |
So this captures many of the points but like many schematics of human behaviour I don’t think they necessarily happen in the order given. It also puts the social/interactive parts first – suggesting that the impetus to change always starts inside individuals and works its way outwards. Not sure that this is true…
May 7, 2007 at 10:49 pm |
Hi Luke,
1. Great diagrams. What struck me is how much like the Prosci ADKAR model this is – see https://www.purdue.edu/onepurdue/change_management/about_adkar.shtml for a description of ADKAR.
On the Robinson Model, I went searching for the original source and it appears he has now updated it a bit – see http://media.socialchange.net.au/strategy/7_Doors_Model.html
2. Can I reuse your diagrams on my blog? I want to talk about your post on my blog (I will link back).
3. Could you drop me a line to touch base? I would like to invite you to participate in the Standards Australia Futures and Foresights group. I believe someone from Standards Australia (James Thomson?) may have spoken to you previously. See http://knowledgewavz.typepad.com/home/2007/04/foresight_futur.html for details.
Regards
Lauchlan Mackinnon
April 14, 2008 at 9:41 pm |
Hi, my name is Goodwill and am studying busines coaching and mentoring. Could you please send me more articles on my emails.
Thank you
March 8, 2009 at 4:53 am |
[...] In Knowledge Futures [...]
June 15, 2009 at 8:20 am |
Hi, I am Moses and am involved with HIV/AIDS and so am trying to understand why it is so difficult for men and women to change behaviour!
In case of any related articles, kindly forward them to my email.
Thanks
Moses