I love pop futures sometimes. When depth gets a bit too heavy, it’s nice to do a bit of smallow skimming of trends. And here’s one – the hot 2007 marketing word is trysumers.
Trysumers are experienced consumers who love to try out new things because it’s cheap, fun, and different. Trysumers use technology to gain reviews on things that they might be interested in, while suppliers are looking at new business models to entice trysumers with try before you buy schemes or even renting something for that special occasion for that special someone.
We often used to wonder what came after the information economy and part of the answer was always the experience economy where consumers seek the experience, not just the service. Perhaps trysumers are one demonstration of this emerging. Or it could just be a fun word that marketers have dreamed up to generate a bit more interest in a trendwatching report!