Cool video on Global Warming action

Here’s a link to a great video recently released on the cooltheglobe website (developed by Adam Boland, produced of Seven’s Sunrise program) and also available on the Ministry of Sound website.  It’s a remix of the classic Pink Floyd “Another Brick in the Wall” single with the video outlining a great message on global warming showing how individuals can play a major role in reducing emissions. 

It’s also a great way of engaging the younger audiences about this topic as well as showing the utility of new media for storytelling and communicating ideas (video, stunts, music, humour all combined in the message).  I also like the civil disobedience undertones in it!


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