Great video produced once again by Dr David Vaine at Apparently KM, hosted over at Green Chameleon. It points out an approach to introduce blogging to within the enterprise so that it does not disrupt employee productivity. Matt Moore has also made some insightful comments on Vaine’s approach.
The approach of forced blogging (or flogging) is excellent and sure to boost productivity; just as previous flogging measures throughout history have been shown to boost the performance of individual workers while retaining management control.
I think that the forced nature that Dr Vaine points out is important. Unrestricted corporate blogging (or clogging) reduces productivity through the posting of information that is not specifically aligned to staff’s tasks or skills sets. The nature of Vaine’s forced blogging (or flogging) ensures that blog posts are only made where necessary – freeing up staff’s time for the tasks that they have been tasked to complete in the great Taylorist tradition. In other words, flogging unclogs the work flow of the organisation rather than clogging it up with needless and distracting corporate blogs.
Of course, flogging is only an interim step on the path to efficient and limited internal collaboration. The next step is subject blogging which is tailored to predetermined issues to ensure that any comments stay on topic. Subject blogging, or slogging, is sure to be a “big hit” for many organisations.
So stop clogging the organisation’s information streams, and get into flogging and slogging.
In the words of Sam Kekovich, “You know it makes sense!”
Satire meter now switching off …
Update (with satire switch on): Just wanted to clarify a couple of points. Corporate blogging or clogging, if left unchecked, creates confusion in the minds of workers with too much information distracting them from their real work – it could even lead to infoluenza. Forced corporate blogging or flogging reduces this confusion. Subject corporate blogging or slogging is a similar approach to flogging that can be used to ensure that organisational engagement with Web 2.0 social computing tools is conducted in a manner that is controlled and managed to ensure that workers remain on track and on task.