Sometimes while reading the newspapers online, I come across an article that makes me laugh!
THE Afghan chieftain looked older than his 60-odd years, and his bearded face bore the creases of a man burdened with duties as tribal patriarch and husband to four younger women. His visitor, a CIA officer, saw an opportunity, and reached in his bag for a small gift. Four blue pills. Viagra.
“Take one of these. You’ll love it,” the officer said. Compliments of Uncle Sam.
The enticement worked. The officer, who described the encounter, returned four days later to an enthusiastic reception. The grinning chief offered up a bonanza of information about Taliban movements and supply routes — followed by a request for more pills.
That is a great case of customer satisfaction and effective stakeholder relationships! Getting into the mind of the people you are trying to influence, seeing what you have that may be of value to them, and in turn getting what you want in return. In this case, cash and physical goods would not have sufficed as the warlord may not have wanted it to be known in public that he was “in bed” with Uncle Sam. Instead, he was more than happy to be not seen to be in bed with his wives!